American internet celebrity IShowSpeed, who boasts over 38 million followers, made a whirlwind visit to Hong Kong last month, drawing large crowds of young fans. Chief Executive John Lee expressed his full support today (May 29) during a Legislative Council Q&A session, emphasizing the importance of inviting KOLs (Key Opinion Leaders) to promote Hong Kong and encouraging public participation in this effort through innovative marketing strategies.
Lee stated that since taking office, he has prioritized promoting Hong Kong and telling its story effectively, believing that promotional methods should adapt to societal changes. He encouraged grassroots involvement in marketing efforts, affirming the government's supportive stance: "We will support what we can." He also mentioned that if funding is limited, the authorities would consider providing appropriate assistance.
He highlighted that market promotion is a competitive arena, with the government often constrained by regulations, while the private sector can be more flexible. Lee aims to harness grassroots power to foster innovation and boost traffic through engaging and relatable strategies.
Lee noted that in the first quarter of this year, the authorities had invited 650 KOLs from various regions, including the UK, Australia, South Korea, Thailand, Indonesia, as well as mainland China and Taiwan. The results from Australia were particularly impressive, reaching 50 million views. Last year, the government invited 2,600 KOLs, garnering 380 million views in total.
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