Apple is holding a promotional sale in China, and on Saturday (May 10), it has already notified the channel operators that the iPhone 16 series products are going to be adjusted in price.
Recently, Apple Store, the official flagship store of Apple on Tmall, announced the promotional message, starting from 8:00 p.m. on Friday (May 16), the iPhone 16 Pro 128GB will arrive at a price of 5,499 yuan (RMB 599) after stacking up the state subsidy and a variety of concessions. The price of iPhone 16 Pro 128GB is 5499 yuan (RMB 1,000) after adding the state subsidy and a variety of concessions, which is RMB 2,500 or 31% less than the original price of RMB 7,999. E-commerce merchants such as JD and Sunning have also announced that the iPhone 16 Pro has been included in the state subsidy, and there are mainland media reports that the iPhone price cuts have triggered a rush to buy and that Hong Kong people holding Home Return Permit can also benefit from the state subsidy for digital products in the Mainland.
Apple authorized franchise staff revealed that recently received the iPhone 16 Pro and iPhone 16 Pro Max price reduction notice, the two days may also be reduced, the specific date and the rate of price reduction is not clear.
According to Apple's earlier notification of price reductions to channels, the price of the 128GB version of the iPhone 16 Pro has been reduced by US$176 (approximately RMB 1,445), and the price of all other capacity versions of the iPhone 16 Pro and the iPhone 16 Pro Max has been reduced by US$160 (approximately RMB 1,313).
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