Alice Mak: Making good use of religious features to attract tourists
The Secretary for Home and Youth Affairs, Alice Mak, announced today (Jan. 15) that the government is leveraging Hong Kong's diverse tourism resources, particularly focusing on the religious elements within the local culture.
This initiative includes introducing travelers to unique traditional customs and relevant attractions. The government has also invited media and industry representatives to visit various religious sites, such as the Po Lin Monastery on Lantau Island, the Tin Hau Temple in Nam Chung, the Che Kung Temple in Sha Tin, and the Tin Hau Temple at Lam Tsuen, to create diverse programs and promotional content aimed at attracting visitors to Hong Kong.
Mak highlighted that the recently announced "Development Blueprint for Hong Kong's Tourism Industry 2.0" emphasizes the diversified development of religious tourism. This includes discussions with religious organizations about the limited opening of religious sites as tourist attractions, ensuring that these activities do not disrupt religious practices, thereby enriching the tourism offerings.
She further noted that the government is effectively utilizing Hong Kong's multi-religious characteristics by maintaining close communication and cooperation with religious organizations during events. For instance, the Wong Tai Sin Temple hosts busking performances, and the Hong Kong Tourism Board has organized various promotional activities. Modernized worship rituals are also held at places like the Man Mo Temple in Sheung Wan and Tin Hau Temple in Yau Ma Tei, which are expected to attract more travelers.
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