On November 12, popular Chinese influencer Li Ziqi made a long-awaited return to social media after a three-year hiatus, sharing two new videos. She expressed her heartfelt wishes, saying, "I send this blessing to each of you who see these videos. I miss you all," and added, "With the unicorn looking back, may all your worries be gone."
Since 2015, Li Ziqi has captured the public's attention through short videos that initially focused on food and rural life. By documenting her self-sufficient lifestyle and handmade dishes, she has conveyed the tranquility and simplicity of country living to a global audience, quickly amassing millions of fans. With her unique healing style and cultural depth, she has become a significant promoter of traditional Chinese culture.
This marks the 1,217th day since Li Ziqi last posted; her previous video, aired on July 14, 2021, showcased the process of making salt. She paused her updates due to conflicts with her MCN (multi-channel network), but the two parties reached a resolution in December 2022.
The new videos focus on the theme of Chinese intangible cultural heritage, specifically lacquerware, highlighting its unique aesthetics and craftsmanship. The second video features Li Ziqi creating her own wardrobe. As of this writing, the two videos have garnered over 130 million views on Weibo.
Li Ziqi's return has sparked excitement online, with her YouTube subscribers skyrocketing from 19.9 million to over 20 million. Viewers worldwide welcomed her back, with comments expressing joy at seeing her videos again. One user wrote, "You can't imagine how happy I was to receive the notification for your video! Ziqi, may you emerge from this challenge in peace." Many others also expressed happiness at seeing her grandmother in the videos and wished her good health.
Reports indicate that Li Ziqi traveled extensively during her break, visiting numerous intangible cultural heritage practitioners to learn and engage in discussions, deepening her understanding of folk culture and the historical context behind these crafts. Sources reveal that she plans to continue updating her content in the future.
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