Mainland Chinese tea brand NaiXue has recently closed its store at The Peak Galleria in Hong Kong, as discovered by local citizens.
This store was NaiXue 's first branch in Hong Kong, opened in 2019. The location is now boarded up. NaiXue only operates one store in Hong Kong, located at the K11 Art Mall in Tsim Sha Tsui.
In a recent operational data release last week, NaiXue stated that as of June 30, the group operates 1,597 directly operated stores and 297 franchised stores, showing stable numbers compared to the previous quarter. The company anticipates the number of new directly operated stores this year will be lower than in previous years. They plan to adjust or close some underperforming directly operated stores, which they believe will help improve the performance of existing stores.
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