Dane Cheng, the Executive Director of the Hong Kong Tourism Board, stated that the travel patterns of global tourists have changed, with in-depth tourism becoming the main focus.
Cheng pointed out that online shopping is now more convenient and competitive, so fewer travelers are going to other places solely for the purpose of shopping. He mentioned that the Hong Kong Tourism Board has been promoting Hong Kong through platforms like Xiaohongshu, including inviting influencers to visit Hong Kong, and over 95% of the Hong Kong-related content on Xiaohongshu is positive.
In a radio program, Dane Cheng mentioned that the Tourism Board has received more complaints from travelers about taxis not providing various electronic payment options, and he believes Hong Kong needs to catch up quickly in this regard.
He stated that different airlines have increased their flight schedules, and he believes the number of long-haul travelers, especially from Europe and the United States, will recover better by the end of the year. He said the current promotion strategy for long-haul travelers is to promote large-scale events to attract them to Hong Kong.
Cheng also said the Tourism Board has invited media, influencers, and industry representatives from different countries to visit Hong Kong.
He mentioned that promotions on social media platforms cannot be easily purchased, and such promotions require a large number of user shares to attract more people to visit Hong Kong.
Cheng said the Tourism Board will offer various promotions for the summer travel peak season, the details of which will be announced later.
He also mentioned that the Tourism Board will collaborate with the Doraemon-themed events, including setting up "Anywhere Doors" at 10 locations for citizens and travelers to visit.
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