Mercedes-Benz to launch luxury electric van for the Chinese market
Based on VAN.EA platform, Mercedes-Benz intends to introduce a luxury electric van for the Chinese market, the head of the carmaker's vans division told German magazine WirtschaftsWoche.
"A super-luxury variant, so to speak. We want to significantly increase our sales share in China," Mathias Geisen was quoted as saying. "In China, demand for vans is growing rapidly, especially in the luxury segment."
Geisen did not give further details on the van or the timing.
He confirmed the van division's 2024 outlook for a 12%-14% margin on sales, ahead of quarterly results scheduled for April 30.
Mercedes-Benz Vans set a record by selling 447,800 units last year, and they generated a 15.1% adjusted return on sales.
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