Xiaomi locks in over 75,000 orders for SU7 car

According to founder Lei Jun, Xiaomi, a Chinese smartphone manufacturer, has locked in 75,723 orders as of April 24 for its stylish SU7 electric sedan. The company plans to deliver over 10,000 units in June.

The delivery target sets a record for an electric vehicle (EV) startup, Lei said during an event on the first media day of the Beijing auto show.

The locked-in orders, which refer to those where buyers have opted for non-refundable deposits, have come less than one month into the launch of Xiaomi's first car in late March.

Xiaomi targets more than 100,000 deliveries for the SU7 in 2024 and intends to keep its automotive business "100% focused" on the Chinese market for the next three years, Lei said at an investor conference on Tuesday.

The company brought forward deliveries of the standard and Max versions of the SU7 to April 18, 12 days earlier than initially planned. Besides the two trims, Xiaomi previously said it plans to start deliveries of Pro models by the end of May.

During Thursday's briefing, Lei invited talent from around the world to join Xiaomi's car-making ambitions, saying that the company's current 6,000-person auto team is far from enough.