To welcome the Year of the Dragon and be in complement of the Government's Day and Night Vibes campaign and encouragement of local consumption, the Hong Kong Housing Authority (HA) has put up festive New Year decorations and arranged a series of celebratory events for shoppers to enjoy and help boost the economy.
"The HA strives to provide a variety of programmes in its shopping centres to enhance the shopping ambience and increase patronage. For the coming Lunar New Year, there will be celebratory events in a number of our shopping malls. At the HA's regional shopping centre, Domain, in Yau Tong, we have put up festive decorations under the theme of "Blossoming Love" and have organised a series of festive events and programmes to encourage local spending and provide a joyful shopping experience so that customers may shop and at the same time enjoy the various exciting events or programmes," a spokesman for the HA said today (February 2).
At Domain, there are plenty of festive decorations featuring blooming blossoms and their reflections in mirrors. Highlights include a 5-metre-long blossom mirror walk and a 4m-tall real peach tree with blossoms at the G/F atrium, symbolising prosperity for the new year. In addition, there are decorations of floral lucky draw sticks, floral charms of fortune and blooming blossoms offering visitors, their friends and family members photo-shooting spots.
To encourage local spending and enhance patronage, Domain will hold a Lunar New Year Fair at its open plaza from February 3 to 9. There will be about a dozen stalls including some run by primary and secondary school students in the neighbourhood. In addition, on every Saturday, Sunday and public holiday from February 3 to 25, Domain will launch the Super Lucky Day・Instant Draw. Customers who have completed their membership registration via the Domain Club mobile application may participate in the scratch card reward activity subject to spending requirements, and participants may have a chance to win cash coupons from Domain or the shops in Domain. During the same period, other fantastic programmes will include parades of the God of Wealth, Valentine's Day promotions, lion dances, game booths and festive workshops, etc.
In addition, Domain will launch a special shopping reward programme, the Being・Well bonus points reward from February 7 to 18. Domain Club members may earn bonus points at designated time slots upon spending, and may redeem e-coupons or selected gifts with points. Details are available on the website of Domain and the Domain Club mobile application.
To boost local spending and to provide a free platform for youngsters to show their talent, the HA has organised the "Dream On Stage" competition for young people, with the preliminary rounds to be held at Wah Fu Shopping Centre, Queens Hill Shopping Centre and Ching Long Estate Podium Landscape Courtyard on February 3, 4, and 13 respectively. Finalists will participate in the "Dream On Stage" final competition to be held at Domain on February 17 to win attractive prizes.
As for the HA's other shopping centres, there will be parades of the God of Wealth and lion dance performances on February 17 and 18. Please refer to the website for details.
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