Recently, Chinese short-form video hosting service Douyin has seen a surge in users imitating a middle-aged influencer whose exaggerated antics have amused and bewildered many. However, the top influencer, boasting 10 million fans, was abruptly removed from the platform. Speculation is rife, with some suggesting tax issues, while others believe he may have deceived his fans.
At 39, Xiucai's claim to fame isn't necessarily rooted in raw talent. His videos typically feature him donning sharp business suits, lip-synching to pop songs, and constantly playing with his hair. Additionally, he's known for his prolonged, tender stares into the camera.
While many younger viewers find his act comical and over-the-top, a significant portion of his fan base comprises middle-aged and older individuals who genuinely admire him. Xiucai often addresses his fans with warmth and intimacy in his content. Attracted by his comforting gaze and endearing words, many fans have left heartfelt comments and gifted him lavish presents. Some even traveled great distances, spending their savings, even their pension, for a chance to meet him in person.
The sudden banning of Xiucai's account left a void for these dedicated fans. Though the younger generation might struggle to understand, it's clear that influencers like Xiucai, with their consistently gentle and caring demeanor, offer unique emotional support that's hard to find elsewhere.
In a fast-paced reality, many middle-aged and elderly individuals experience a lack of genuine communication and emotional connection in their daily lives. As a result, this often drives them online in search of validation and companionship, a space where their thoughts and feelings are acknowledged and valued.
Although the account was banned, its former hit still sheds light on a broader issue and provides an opportunity for reflection. It serves as a reminder of the importance of emotionally supporting our older generations, ensuring they feel valued and heard beyond just financial means.
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