Watch This | 'World's biggest welcome ever': 'Hello HK' campaign focuses on four areas

Hong Kong on Thursday (Feb. 2) officially launched a global promotional campaign named "Hello Hong Kong". Chief Executive John Lee Ka-chiu officiated at the launch ceremony of the campaign at the Convention and Exhibition Centre in Wan Chai.

Lee said that the campaign will focus on four major areas that will bring HK back under the international spotlight. 

First, the city is set to give out up to 500,000 free plane tickets in an effort to attract businesses and tourists; second, the city is welcoming back mega events and giant trade shows to boost its MICE sector; third, the city is going all out to tell the many good HK stories to overseas and mainland counterparts; and fourth, it is inviting prominent guests from business heavyweights and political dignitaries to media chiefs and influencers to the city.