Disney tops Netflix on streaming subscribers, sets higher prices

Walt Disney Co (DIS.N) edged past Netflix Inc (NFLX.O) with a total of 221 million streaming customers and announced it will increase prices for customers who want to watch Disney+ or Hulu without commercials.

The media giant will raise the monthly cost of Disney+ without advertising by 38% to $10.99 in December, when it begins to offer a new option that includes ads for the current price.

Shares of Disney rose 6.9% in after-hours trading to $120.15 on Wednesday.

Disney in 2017 staked its future on building a streaming service to rival Netflix as audiences moved to online viewing from traditional cable and broadcast television.

Five years later, Disney has edged past Netflix in total streaming customers. The Mouse House added 14.4 million Disney+ customers, beating the consensus of 10 million expected by analysts polled by FactSet, as it released "Star Wars" series "Obi-Wan Kenobi" and Marvel's "Ms. Marvel."

Combined with Hulu and ESPN+, Disney said it had 221.1 million streaming subscribers at the end of the June quarter. Netflix said it had 220.7 million streaming subscribers.

"Disney is gaining market share when Netflix is struggling to add more subscribers," Investing.com analyst Haris Anwar said. "Disney has still more room to grow in international markets where it's rolling out its service fast and adding new customers."

To help attract new customers, Disney will offer an ad-supported version starting on Dec. 8 for $7.99 a month, the same price it now charges for the ad-free version, the company said.

Prices for Hulu will rise by $1 to $2 per month in December depending on the plan.

The company lowered its long-term subscriber forecast for Disney+ customers on Wednesday, blaming the loss of cricket rights in India.

Disney now projects between 215 million and 245 million total Disney+ customers by the end of September 2024. That is down from the 230 million to 260 million which Disney had been forecasting.

The adjustment came from reduced expectations for India, where the company is losing streaming rights for Indian Premier League cricket matches.