Be My Guest | Say NO to stereotypes & Asian hate: Dutch-born HK director strives to promote Chinese culture on screen

"I was the first Chinese presenter in the Netherlands," CJ Cheung told us with a spark in his eyes. As a Dutch-born Chinese, Cheung is a program host and content creator keen on promoting Chinese culture, who is now based in Hong Kong.

When Cheung was still at school in the Netherlands, he already came up with the idea of becoming a director, as he noticed a lack of Asian perspective in Dutch TV programs.

"That's actually a big problem. Because when they are writing about us, we don't recognize ourselves in their news article because it's written from the white perspective."

Prejudice and discrimination often result from a lack of understanding. With an aim to bridge the gap between Chinese and Dutch cultures, Cheung has created various shows and programs about the two cultures respectively, such as "HOLLAND FUN" and "CHANG".

"The point is, there are always so many things that we can learn from each other," he said.

Cheung also shares with us his experiences about some stereotypes associated with Chinese people, such as "eating dogs" and "doing great in math." Cheung, of course, usually just laughs about these questions, though they can get quite annoying sometimes. "Not every Chinese person does kung fu," he grins.

How did Cheung embark on his journey of TV production? What are the differences between HK and the Netherlands in this industry? What interesting things and people did he encounter along the way? Watch the video now to find out more details!

(Project Director&Video Editor: HAO LI)