LEGOLAND Discovery Center opens in Hong Kong

Merlin Entertainments, the second largest attraction operator in the world, officially opened Hong Kong’s first and largest indoor LEGO playground, LEGOLAND Discovery Center, today (March 6), offering an indoor LEGO playground for families and kids to enjoy a fun and educational experience.

Located at a cultural-retail shopping mall alongside Victoria Harbour in Tsim Sha Tsui, LEGOLAND Discovery Center occupies 30 000 square feet and features a range of 10 exciting LEGO-themed play areas, including Kingdom Quest, MINILAND, LEGO Friends, Master Builder Classroom, DUPLO Farm, Magic Bikes, LEGO Races: Build & Test and 4D Cinema, as well as the Café and a LEGO retail shop.

Merlin Entertainments' Asia Pacific New Openings Director, Mr Ben Sweet, said, "The success of Madame Tussauds Hong Kong has given the company faith in the Hong Kong market. Despite the pandemic, we still decided to bring LEGOLAND Discovery Center to the city."

He added, "Our research shows that LEGO awareness is very high in Hong Kong. We believe that a LEGO-themed ultimate playground will be popular amongst young families."