Hello HK: Govt launches global promotional drive to lure back businesses, tourists

Hong Kong on Thursday (Feb. 2) officially launched a global promotional campaign named "Hello Hong Kong". As part of a campaign, the city plans to give out up to 500,000 free plane tickets in an effort to attract businesses and tourists.

At 2.30 p.m., Chief Executive John Lee Ka-chiu officiated at the launch ceremony of the campaign at the Convention and Exhibition Centre in Wan Chai, which cost HK$2 billion (US$255.2 million).

Other campaign highlights are expected to include a series of major trade shows and conventions, as well as sports and arts events, including existing annual drawcards such as the city's marathon this month and the Rugby Sevens and Art Basel in March.

The Hong Kong Tourism Board will also work alongside local businesses on the campaign and offer visitors a range of perks, including free welcome drinks for those dining out at more than 100 restaurants and bars across the city.